wda/ WordPress
Developer Austin
System

Selected WordPress work / 01–06

Built for a reason.

Websites, plugins and connected workflows. Six projects, each with a different business problem to solve.

Rackspace project diagram: CSV imports feed a custom WordPress agenda plugin across event sites. Agenda entry time fell from eight hours to two.

Custom plugin · Event publishing

Rackspace

I built the agenda tooling and publishing guides around the marketing team’s day-to-day work across event sites.

City of Farmers Branch project diagram: page load time improved from seven seconds to 1.6 seconds. Organic traffic increased 120 percent over the following three months.

Theme development · Performance

City of Farmers Branch

The tourism team needed room for local stories. I extended its existing custom theme and reworked the scripts behind the page.

Worth & Associates project diagram: listing information flows through Amazon S3 into a custom WordPress theme, removing the manual retrieval step.

Custom theme · Listing integration

Worth & Associates

An agent had to retrieve current property details from a separate account. I built the theme and integration around that publishing task.

Where the Winds Blow project diagram: WooCommerce connects to a review API. More than 2,100 reviews were collected in the first year; conversions increased 17 percent following the theme work.

WooCommerce · Integration · Migration

Where the Winds Blow

For an established Mah Jongg store, I handled storefront changes and a server move while the business kept taking orders.

Malcolm’s Miracle project diagram: a move from BigCommerce to WooCommerce, with shopping experience changes informed by heatmaps.

Store migration · Checkout

Malcolm’s Miracle

I used Optimizely heatmaps to shape the storefront changes, then implemented checkout as part of the rebuild.

Technical Design Group project diagram: new users increased 124 percent and bounce rate decreased 50.14 percent in the 30 days after launch of the WordPress website.

WordPress website · Performance

Technical Design Group

I compared site configurations with the consultancy before building templates around the team’s content and publishing needs.

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