Malcolm’s Miracle / Store migration · Checkout
Letting customer behavior guide the rebuild.
The business was changing ecommerce platforms and wanted to improve the buying experience along the way. I used Optimizely heatmaps to inform storefront changes and implemented the checkout integration.
Implementation overview
Project / 05
Malcolm’s Miracle
Store migration · Checkout
The problem to solve.
The business needed to move from BigCommerce and improve the shopping experience as part of the migration.
What I built.
- Rebuilt the storefront on WooCommerce.
- Used Optimizely heatmaps to inform changes to the buying experience.
- Integrated PayPal Pro checkout.
What changed.
- The store relaunched on WooCommerce with an updated shopping experience and connected checkout.
Have something in mind?