Malcolm’s Miracle / Store migration · Checkout
Letting customer behavior guide the rebuild.
The business was changing ecommerce platforms and wanted to improve the buying experience along the way. I used Optimizely heatmaps to inform storefront changes and implemented the checkout integration.
Implementation overview · Illustration of the work described below.
Project / 05
Malcolm’s Miracle
Store migration · Checkout
The problem to solve.
The business needed to move from BigCommerce and improve the shopping experience as part of the migration.
What I built.
- Rebuilt the storefront on WooCommerce.
- Used Optimizely heatmaps to inform changes to the buying experience.
- Integrated PayPal Pro checkout.
What changed.
- The store relaunched on WooCommerce with an updated shopping experience and connected checkout.
The source describes the delivered migration and does not report quantified conversion or revenue results. Technologies describe the historical implementation.
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