WordPress: Why is Mobile-First Design important for your site?

May 1, 2023

As technology continues to advance and become more mobile-oriented, it's crucial to adopt a mobile-first approach when designing WordPress websites. This strategy is essential because mobile usage has exploded over the years. Just take a look at the stats for mobile usage in recent years:

In October 2020, there were approximately 4.66 billion active mobile internet users and 3.6 billion social media users worldwide. In the US alone, consumers spent about 90% of their mobile time on applications and mobile internet, resulting in a staggering 504% growth in daily media consumption since 2011. Moreover, over 76% of Americans use their phones to respond to emails and messages online while watching TV.

Given these statistics, it's clear that designing web pages with a mobile-first mentality is no longer just an option but a necessity. Mobile-first design ensures that your website is accessible and user-friendly on all devices, including smartphones and tablets. Ultimately, incorporating a mobile-first design can lead to better engagement, improved user experience, and increased conversions for your website.

Understanding Google’s Mobile-First Indexing for WordPress Websites

Google has introduced Mobile-First Indexing, which is a way of indexing web pages that primarily uses the mobile version of a website. This change is significant because it means that having a mobile-friendly website that is optimized for mobile-first indexing is essential for ranking higher on Google. Furthermore, since the majority of Google users access the search engine through their mobile devices, having a mobile-friendly website will greatly enhance the search experience for them. In the past, desktop versions were used for indexing and ranking, but this has changed with the shift towards mobile devices. Therefore, it is crucial for WordPress websites to ensure that their mobile version is optimized for mobile-first indexing to maintain their visibility on Google.

Let's talk about how to put Mobile-First design practices into action. When creating a website, it's crucial to ensure that the design team, web managers, and web developers are on the same page and communicate effectively to achieve a clear and efficient end result.

Best Practices for Implementing A Mobile-First Design Approach to your WordPress website

1. Build a Content Inventory

The first step in implementing Mobile-First design is to create a content inventory. This involves discovering all possible needs and requirements of the end-user when accessing your website or application on their mobile device. This includes features such as operating hours, locations, contact numbers, drop-down menus, and directories, among others. By taking these factors into account, you can create a holistic design that meets the needs of your audience.

Mobile-First design typically means prioritizing content over other elements. Therefore, it's important to identify which content should be included on the primary pages of your website. This will not only improve the mobile version but also result in a better experience across other devices.

To make sure you have a handle on all the content you need, it's a good idea to compile all your available content in a spreadsheet or document before proceeding with your design. This will help you identify which content should be included in various devices and which can be left out. By taking the time to create a content inventory, you'll be able to streamline your design process and create a better user experience.

2. Establish A Visual Hierarchy

After sorting out your content, the next step is to establish a visual hierarchy to guide your mobile-first web design process. Visual elements such as logos, themes, typography, videos, and other media that contribute to the overall design must be considered in the visual hierarchy. Here are some important considerations when creating a visual hierarchy:

  • Use size to enhance or reduce visibility
  • Consider color and contrast
  • Use complementary typeface categories and styles
  • Pay attention to font sizing
  • Leave adequate white space
  • Ensure proper design structure
  • Avoid large graphics
  • Enlarge touch objects

These are just a few of the many aspects you should consider when designing a mobile-first website. Taking the time to address these elements can greatly help you create a well-rounded design for your website.

3. Bringing Functionality and Form together to create the WordPress Mobile, Tablet and Desktop Designs.

Now it's time to bring together the function and form aspects of your design. As a developer or web manager, it's important to remember that users expect a seamless navigation experience while enjoying an aesthetically pleasing design and content. Combining these elements is essential to creating a well-rounded website.

Mobile Design

Designers and developers must consider the limitations of smaller screens when crafting designs for mobile devices. With a content-first approach, essential details such as the menu, location, operating hours, and contact information should be placed at the top of the mobile design. For example, a restaurant website should prioritize placing such content at the forefront of their mobile design.

Tablet Design

Tablets offer a larger screen size than mobile devices, allowing designers and developers to include more information on the page. By leveraging the content bank established earlier, designers can add additional functionalities such as menu snippets, specials, and reviews alongside existing content from the mobile version.

PC or Desktop Design

Desktop design offers even more room to showcase a variety of content, including blog posts, a full menu feature, restaurant galleries, review pages, and about us pages. With more real estate to work with, developers can provide as much content as possible for users to explore.

These best practices for mobile-first design can help you create an effective and user-friendly experience across all devices. 

Best Tools for Mobile Friendly WordPress design

Google Mobile-Friendly Test: this tool helps to determine if a website is mobile-friendly and provides recommendations for improvement.

Google PageSpeed Insights: this tool analyzes the website's loading speed and provides suggestions to improve the website's performance.

Mobile Website Builder: this tool allows users to create a mobile-friendly website without coding knowledge.

Google Search Console: this tool provides insights into website performance on Google Search and helps to identify and fix issues that may affect mobile-friendliness.

TinyPNG: Use TinyPNG to shrink images for your apps and sites. It will use less bandwidth and load faster.

Google Schema Markup: this tool allows users to add structured data to the website's code, improving the website's appearance on Google Search results and providing additional information to users.

Chrome DevTools Device Mode: this tool allows users to simulate different devices to test the website's responsiveness and mobile-friendliness.

Real browsers Testing: BrowserStack is a cross-browser testing platform that lets developers integrate tools to perform automated, visual, and live testing across mobile applications and websites.


This article discusses the best practices for implementing a mobile-first design approach in web development. The first step is creating a content inventory, followed by identifying a visual hierarchy, and combining function and form to create designs for mobile, tablet, and desktop devices. 

In addition to the best practices for mobile-first design, there are some tools that can help web developers create a mobile-friendly website. 

By following these best practices and utilizing these tools, web developers can create a well-rounded website that offers a seamless navigation experience while providing aesthetically pleasing design and content.

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